Let’s lay back, treat ourselves to a timeout from the stresses
of today, from the craziness of continual optimisation and the
truths being distorted far and wide. This strong longing for
realness, which we are currently experiencing, serves as
motivation and as inspiration for the creation of the new
fragrance for women: TRUE from Toni Gard.
A fragrance which does not want to hide anything, that gives
deep glimpses into the heart of the perfume’s soul. No gold
or glory, no screaming for attention is necessary – the clean
and elegant design of this new women’s perfume is based
on the clarity and openness of the TRUE concept.
The perfume bottle is completely transparent – from head
to foot. Even the protective cap of the closure lets you look
through it. White tubes for the shower gel and body lotion,
as well as the reduced packaging made of white, hard
cardboard, not only don the name of the fragrance and
make the stance of the TRUE woman clear – they
concentrate on the essentials.
a fragrance
which stands
for the very
opposite of
hysterics, that
symbolises
femininity and
a positive aura
of honesty,
reliability and
strength.
#thisistrue
#thisistrue
TRUE to you.
We live in an increasingly complex world. Push notifications, news streams and endless information channels feed us with hundreds of images, videos and stories every day. It is time to let more honesty, more authenticity and more veracity back into our world and into our everyday life. TRUE is a fragrance symbolising a masculine, positive aura of mindfulness, sincerity, reliability and strength. A perfume as clear, genuine and unambiguous as our deepest inner being. It combines fresh citrus notes with woody chords. A floral statement brings transparency and subtlety to the scent, yielding a captivating interplay that exudes power and clarity. A fragrance with nothing to hide that invites you to look deep into its very soul